away
acd
winter 2022
![Project 2 - Image 8 [GIF].jpg](https://images.squarespace-cdn.com/content/v1/67157a44ae33c45590d20fb7/1731655691136-TNGGZH0RLY0ZKNKMNP8A/Project+2+-+Image+8+%5BGIF%5D.jpg)
Lose your…Find your… is a winter campaign pushing people to let it rip and fly their freak flags high.
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Ally Betker, Amanda Weidman, Beca Dutra & Ali Tucci
Photography: Timmy Shivers
DOP: Pascal Hein
Editing: Tyronne Rabb
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away
SENIOR AD
LITTLE TRIPS
These micro-mini shorts were all about self-mythologizing in a playful & whimsical way. We partnered with Soon In Tokyo to animate fantastical illustrated worlds built on equal parts imagination, myth, and the possibilities that travel promises—maybe with a bit of wink-and-nod to 60’s counterculture, too.
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Gaby Re, Blair Van Nort, Angela Choi, Amanda Weidman & Augusta Statz
Visuals: Soon in Tokyo
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away
creative direction
AWay X Global Glimpse
Since 2020, Away has partnered with the non- profit Global Glimpse on their Passport Scholarship Fund & other initiatives, with the shared goal of empowering the future generation through travel. For Giving Tuesday, we teamed up with photographer Martin Schoeller to create a 360 campaign. Our goal was to draw attention to Global Glimpse's work and its impact. We also wanted to create supporting content for GG to use across their channels in support of raising funds.
Shortlisted for The One Show Brand-Side / In-House, Brand-Side Initiated & Originated Projects
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Ally Betker, Beca Dutra, Adam Marzec, Mitchell Quesada, Tina Huang & Henry Watson
Photographer: Martin Schoeller
DOP: Jan Erting
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away
ACD
INTERNET CANDY
This series of work was born out of the need for fun, attention-grabbing, product-focused creative So, we jammed on a multitude of ways in, and for this group, we landed on creating rendered worlds influenced by colors, materials, & products—a la, an idyllic-alien-beach-scene for the Coast luggage.
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Amanda Weidman
Visuals: DADA PROJECTS
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away
ACD
Made for Discovery
Much attention and detail goes into the design of Away products. This set of shorts was meant to highlight these specific elements. Said features and details elevate the travel experience and unlock the traveler's ability to immerse in their journey fully.
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Ally Betker, Beca Dutra, Amanda Weidman & Augusta Statz
DOP / Editor: Marco Rosella
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away
Senior AD
holiday 2019
A holiday campaign inspired by the chaotic mess we endure getting to those we love.
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Marcus Johnston, Justin Tang & Natalie Shields
Photography / DOP: David Brandon Geeting
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away
SENIOR AD
Design Details
For our first foray into a fully-rendered project, we got down to the nuts and bolts of each product. The intent was to create snappy, hypnotic video shorts focusing on each product's thoughtful design and beauty—think visual ASMR.
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Amanda Weidman
Visuals: DADA PROJECTS
credits
away
Art DIRECTION
LISBON
In this evergreen brand campaign, we highlighted the beauty, power, and emotion brought out by travel. We zoomed in on the comings and goings of our travelers, bringing into focus those unplanned moments of awe.
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Sho Shibuya, Trace Barnhill & Jon Young
Photography: Vanessa Granda
Video / Editing: MATTE Projects
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